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Dylan Drives a Promo

by Victoria Smart

Bob Dylan
LOS ANGELES, CA  [Friday Oct.26.2007]  /1075zrock.com/ -- Rock legend Bob Dylan is featured in a cross-promotional stunt to hype his XM radio show. He appears in print, online and TV ads for the Cadillac Escalade, coinciding with a Cadillac-themed episode of his "Theme Time Radio Hour" XM show. In one commercial, Dylan, in an all-black cowboy outfit, speeds through the desert in a black Escalade (listening to satellite radio, of course) and uses his turn signal to overtake a truck as any law-abiding citizen would. Except, of course, that most of the rest of us haven't had our music featured in Victoria's Secret commercials...

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